The Support Service Industry has traditionally been one of the worst served sectors for internal staff communications, a disparate workforce, often not IT connected and with English not always being their first language it’s easy to see why. FMI have experience of working within this sector reaching the workforce through a variety of methods and gaining meaningful interactions. These campaigns have to be carried out using an integrated approach where email (personal or business), websites and traditional documents all combine to ensure an effective penetration.
The results are captured and collated and then results fed back; higher returns can be achieved through a combination of effective communications and incentives. And as with any effective programme, the results are measured and monitored.