The incredible growth of the smartphone we have witnessed over the last few years shows no signs of abating, in fact next year mobile access to the internet is predicted to overtake access from the desktop. Apps are a big part of their success, the average user spends four hours a day using apps more [...]
Financial firms and retail banking across the globe have been through a torrid time in recent years, but rather than breast-beating and saying sorry yet again, surely it is time for senior banking executives to put things right? The problem is where to start. Trust in financial brands has never been so low.
In a recent [...]
It is amazing to think that 10 years ago I was sat in a meeting in a Marketing Agency receiving a presentation from a US based agency that were trying a new technology they called Quick Reference Codes. This strange code was unlike anything we had seen before as it was a grid made up [...]
The use of the written term ‘employee engagement’, according to Google Analytics, has overtaken phrases such as staff incentives and employee motivation for the first time since 1920.’
Enterprise Engagement Alliance bulletin, March, 2011
Brand, enterprise or corporate engagement are relatively new terms that describe the many attempts by organizations to encourage their employees to [...]
How to recognise and reward success
At FMI achieving that ‘feel good’ factor is key to all our incentive programmes. Proud teams are more productive and contented customers will keep coming back for more. We create programmes that are compelling and fun, that reward engagement and produce measurable results.
We help our clients drive revenue and [...]
Galaxy, Surface, iPad, Fire, whatever your device of choice, there’s no escaping the rise of the tablet. Within two years the world is projected to contain close to a billion devices. We’ll all be using them – and not just for downloading music and watching our favourite movies. The consumerisation of IT means tablets are [...]
Are your events and incentives making a sound return on your company’s investment?
In these challenging times no well-managed business can afford the indulgence of loss-making activities. At FMI we have a reputation for innovation and efficiency and currently run over 200 fantastic, cost-effective events and incentive programmes a year. These range from closed-group vendor [...]
Are your company’s presentations engaging and communicative or are they slow to get going and overrun with clip art and animations?
All presentations from the biggest to the smallest require research, structure, planning and practise. But it’s not just the event itself; with information technology allowing large corporations to have offices all over the globe, it [...]
FMI’s Junior Account Executive, Frances Gilman, talks about her recent familiarisation trip to Stockholm, Sweden.
Known as the ‘Beauty on Water’ Stockholm lives up-to its name with its impressive buildings and stunning architecture, its abundant open water and countless green parks. Having never visited Stockholm before, I jumped at the fantastic opportunity to experience an action [...]
Are you maximising your reach with your brand loyalty programme to your audience?
With an increasing number of businesses competing in the marketplace, it is critical that brand loyalty programmes are effective in training, motivating, and engaging with your audience. At FMI, our programmes management team works closely with you to create impactful and tactical channel [...]
FMI’s Business Director, Rod Lee, talks about his recent Fam trip to India.
I recently jumped at the chance of travelling to Southern India with a group of industry professionals as part of a 6 day fam trip to Mumbai, Kerala and Hyderabad. Our hosts from Just The Letter B, Incent India, Jet Airways, Taj Hotels, [...]
Have you ever considered integrating live events into your brand engagement programme?
Whether it’s to raise the profile of your company, to communicate brand values to your staff or to give a burst confidence to your sales force, we at FMI know that live events are an exciting way to motivate and engage with your audience. [...]
How does your brand use recognition and rewards to engage with your staff?
At FMI we appreciate that a special thanks goes a long way. This month, we’ve been busy developing a series of bespoke recognition programmes that improve staff engagement and reinforce core brand values. Our dedicated programmes management team recognises the importance of producing [...]
FMI’s Account Executive, Jessica Lee, talks about her recent Fam trip to Monte Carlo.
Not much beats Monte Carlo. As the administrative area within the principality of Monaco, it is small and compact but has a surprisingly impressive amount to offer with meeting rooms, banquet halls, and hotels to accommodate both small and large groups.
I was [...]
Although we like to talk about strategic marketing and targeted comms, sometimes you just have to get out there and do the event. On this occasion it was the Stuttgart Beer Festival for one of our electronics clients. They had certainly earned the right to celebrate having outperformed their targets in arguably the worst UK [...]
Following the relaunch of the Savoy Hotel, London and our hugely successful hosting of a corporate buyers lunch there in January this year we are delighted to do it all again with our friends at the Fairmont group which manages The Savoy… in October. This time we will be taking over the private section of [...]
The Olympic parks are nearly finished and we will be running yet another highly successful and informative hosted visit for corporate buyers to the site on 17th June. We meet at the Andaz, Liverpool Street for snacks and a quick shoot round this stylish property, on to the Olympic parks, lunch at Forman’s Fish Island, [...]
Graduate unemployment is pretty high at the moment which is why so many students willingly enter into work placements as part of their undergraduate course in order to gain valuable commercial experience. Here at FMI we have a policy of taking on students doing relevant business degrees for their ‘year out’. Bev joined us in [...]
We can all get pretty scathing about the performance of kitchen staff on the events we run for our corporate guests during the year but would you do any better? Here’s a chance to find out. On Monday February 28th we will be inviting bona fide event organisers and various marketing supremos the chance not [...]
Not afraid of taking our own medicine we ran our staff Christmas celebration at Aynhoe Park, near Bicester just off the M40, on an exclusive hire basis. This small stately home has been beautifully restored with sculptures, stuffed animals and 10 quirky bedrooms plus a large marquee lawn at the back… perfect for any private [...]
Completing the comms or marketing budget for 2011 was never going to be easy. Especially when you know that if you ask for too much it might get rejected. And if you ask for too little you end up trying to get a quart out of a pint pot all the way through the year. [...]
Our MD John Fisher recently gave a talk to the French Chamber of Trade and Commerce on the subject of how to motivate staff during the recession. Now that the banking crisis is (almost), over it’s time to deal with those who kept their jobs.
But many studies show that this is a critical time for [...]
Following The Oxfordshire’s recent opening of its new hotel complex we have been invited by the management to bring a group of golfers along for a friendly round of golf on this superb championship golf course. The day will start with bacon rolls, will incorporate 18 holes of golf and finish with lunch in the [...]
Ever wondered what one of the world’s biggest cruise-liners actually looks like on board? Well, now’s your chance.
FMI Group are hosting up to 10 would-be incentive organisers to join them on board the hugely impressive Independence of the Seas while it is docked in Southampton for a change-round on September 1st. You will embark [...]