Social Learning Platforms

1. A NEW WAY Digital technology and the power of social communication are creating new ways to learn, share and train. It’s all about learning, not snoring!
2. MORE THAN E-LEARNING Social Learning is moving quickly away from the more traditional e-learning training modules that take hours to complete. Early adopters are embracing the immediacy of digital communications through social network communities and ambassadorial programmes.
3. MULTI PLATFORM Your Social Learning content can be accessed and shared through multi-faceted platforms. With ever improving smartphone technology and the proliferation of mobile devices in business, Social Learning takes place on both web and mobile platforms.
4. 360˚COMMS Disseminate information directly to your shop floor, call centre or field sales managers and immediately engage. Encourage upward channel responses for valuable insight into the front line and boost morale with peer to peer interactivity.
5. WHEREVER, WHENEVER Work hours are no longer Monday to Friday 9am till 5pm. Accessible Wi-Fi means learning can now take place on the train into the office, at the weekend in front of the TV and even in the middle of the night. Social Learning platforms are fully accessible no matter where or when your job is.
6. SOCIAL AMBASSADORS Embrace Social Learning and create non-employed brand ambassadors who reinforce your brand message to consumers. Listen to your ambassadors; consider their views and opinions and enable them to feel empowered.
7. COMPETITION Encourage interaction through your Social Learning platform community with product quizzes and insight videos. Create ‘healthy’ competition amongst peers by communicating targets, sharing leader boards and recognising sales persons of the week.
8. REWARD Recognition on its own is not always enough to reward an individual or store. Inexpensive prizes can enforce your brand positioning and will incentivise and motivate whilst encouraging participants to rise through the ranks.
9. TARGETED SOLUTIONS Your business has many key messages to reinforce on the front line. Use targeted campaign solutions to focus on each message, enhance sales staff training and increase product sales. Roll out a different campaign daily, weekly, monthly or quarterly.
10. TAKE ACTION Think carefully about your actions. Digest the data and reports generated by Social Learning and plan your next moves carefully. Are you addressing the needs of your staff on the front line and enabling them to drive your brand and products to market?

Your Social Learning strategy should provide your staff with the opportunity to both learn and share. Reward and recognition play a huge part but cash prizes aren’t the only approach. At FMI we offer strategic planning to create appropriate mixed-media solutions – great ideas that produce better results. Get in touch now and we can help you drive your brand to market.

clare.chadbund@fmigroup.co.uk