LV ROADSHOW

Challenge

“To communicate LV=’s brand values and strategy to over 3,500 staff across 14 office locations, whilst ensuring that the day-to-day’s business was not affected by the employees being out of the
office.”
David Ball, Events Director

Outcome

A two-hour ‘roadshow’, complete with on-brand graphics, scripting and staging for eight shows in three separate city locations over a ten-day period
Video stings and vox pops of employee and partner debates on the financial services market
Attended by 250-650 delegates per show
Live Q&A session with the Executive Team using interactive audience keypads
High profile professional compere to help facilitate the running order
Fun audience quiz energiser
Charitable, fun eco-friendly fundraiser, recycling unwanted CDs and DVDs
Motivational speaker

Impact

Key messages and company updates were conveyed to all employees, with minimal impact on the day-to-day running of the business and within strict financial parameters.

“Your knowledge, professionalism and ideas have inspired confidence throughout.”
Karen Sharpe, Head of Internal Communications LV=

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