Online Sales Incentive
Selling general insurance in a tough marketplace is all about volume and processing. AXA had 1,200 people selling hard but wanted a sales incentive scheme to encourage incremental effort in what is an activity-based sale. In previous years they had produced a fairly basic brochure and claims had to be made on paper at the end of the campaign. The verification and therefore the winners took several weeks to confirm.
Development
Tying the sales incentive programme into a corporate push for higher performance we agreed on a theme, ‘Accelerating Success’ with formal Axa-branding input. To provide the highest number of ‘winners’ overall we proposed a ‘points-means-prizes’ format, rejecting the idea of a travel trip for the top sales performers. In addition we developed an online redemption site where participants could view what was on offer and even order their awards online for direct despatch.
Value add
The proof of the approach was the performance. The three month campaign raised sales by 12% across the board and was instrumental in focussing attention on activity and higher volumes.
FMI Group
Southwater House
Chilton
Aylesbury
Buckinghamshire HP18 9LS
T: +44 (0) 870 890 3305
E: info@fmigroup.co.uk
Registered in England No. 5540382
VAT Registration Number: 945886071
All monies paid by you for flights are ATOL protected by the Civil Aviation Authority. Our ATOL number is 10185. For more information see our booking terms & conditions.
More tools below - check the currency markets or find out the current time in any part of the world.
