Aegon reward and recognition scheme

Aegon Employee Loyalty

Aegon insurance recruit between 200-300 new call centre staff a year. They excel at training newcomers and wanted a reward and recognition scheme to encourage all trainees to stay with them after basic training rather than ‘look elsewhere’ for a team supervisor position. It was not possible, given budget constraints at the time, to increase the salary levels of recent recruits to get them to stay.

Development

As all staff were intranet-linked we suggested that they offer a reward scheme based on a fixed loyalty bonus online via a passworded intranet site. Thirty items of merchandise were researched and presented on the site, all with the same value to suit the profile of the audience. Successful probationers were invited online by their manager to access the site to claim their reward. The items were then delivered to the relevant manager who then presented them during the next team meeting with a suitable note of congratulation.

Value add

Managers were able to interact directly with the site and their qualifying individuals online for verification and the arrangements for presenting the awards. This proved much more efficient than having it dealt with centrally and having to wait for ‘sign-offs’.